Marketing Consultant

I’m the founder of Rita Winthrop Consulting, Inc., with more than 15 years in marketing, communications, higher education, and edtech. My approach is simple: keep things human, keep things clear, and make the complicated feel doable.

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Because I've spent so many years inside the world of higher education and edtech, I understand what you're juggling: approvals, timelines, shifting goals, multiple audiences, and not enough time. That context shapes everything I do.

But good marketing strategy isn't industry specific. Whether you're a higher ed team navigating enrollment season, an edtech brand trying to stand out in a crowded market, or a local business that just needs clearer messaging and a stronger online presence, the work looks the same. Say the right thing to the right people in a way that actually lands.​​

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I'm at my best when I work with teams that value thoughtful strategy, quick and reliable execution, direct feedback, and marketing that creates measurable impact.