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Higher Ed Marketing Consultant

Marketing in higher education is complicated. It doesn’t have to feel that way.

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Higher ed marketing means speaking to students, parents, counselors, faculty, and leadership, often at the same time, often under tight timelines.

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I help colleges, universities, and higher-ed organizations bring clarity to their messaging, structure to their campaigns, and momentum to their communications, without adding unnecessary complexity.

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With 15+ years of experience working inside higher education and edtech, I understand the realities teams are navigating every day. My role is to make your marketing feel more focused, more effective, and easier to execute.

  • LinkedIn

Who I Work With

I work with higher-ed teams and partners who need experienced support without the overhead of a full-time hire, including:

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  • Enrollment and admissions teams

  • Student affairs and engagement teams

  • Parent and family communication teams

  • Advancement and alumni communications

  • Edtech partners serving higher-ed institutions

 

If your team is small, stretched, or juggling multiple priorities, this work is built to support you, not slow you down.

How I Support Higher Ed Marketing Teams

My work typically focuses on:

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  • Enrollment and yield communications

  • Strategic email campaigns and workflows

  • Website and landing page messaging

  • Blog and thought-leadership content

  • LinkedIn content for institutional or partner brands

  • Messaging clarity across audiences and stages

 

Support is available hourly, by project, or on retainer depending on what makes the most sense for your team.

Why Teams Bring Me In

I’ve spent my career inside higher education and edtech, not adjacent to it.

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That means I understand:

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  • The pressure of enrollment cycles

  • The reality of limited internal resources

  • The number of stakeholders involved in every decision

  • The need for marketing that actually moves things forward

 

Clients often tell me they value clear thinking, fast execution, and messaging that feels human — not overproduced or generic.

Real Results from Real Higher Ed Teams

  • Enrollment and edtech campaigns averaging 25–44% open rates

  • LinkedIn engagement consistently 40–100% higher than industry benchmarks

  • Content programs that increased page views and engagement within months

  • Messaging support that helped teams focus, prioritize, and execute faster

Let’s Talk About Your Goals

If you’re looking for a higher ed marketing consultant who understands your audience, your timelines, and your reality, I’d love to connect.

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