EdTech Marketing Consultant
Edtech marketing works best when the message is clear.
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Edtech teams are often balancing product launches, partner communications, sales enablement, and thought leadership — all while moving quickly.
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I help edtech companies clarify their messaging, strengthen their content, and build marketing programs that support growth without adding unnecessary layers or processes.
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My background spans both higher education and edtech, which means I understand how your product is positioned and how your audience actually makes decisions.
Who I Work With
I work with edtech companies that are:
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Marketing to higher ed institutions
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Supporting enrollment, student success, or institutional operations
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Scaling content, email, or LinkedIn programs
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Launching new features or add-on products
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Looking for senior-level marketing support without an agency model
This work is especially helpful for lean teams that need strategy and execution in one place.
How I Support Edtech Marketing Teams
My work often includes:
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Email campaigns and workflows
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Product and feature messaging
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Blog and thought-leadership content
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Website copy and structure
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LinkedIn strategy and content management
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Messaging alignment across marketing and sales
I focus on practical strategy and clean execution, not overcomplicating what already works.
Why Teams Bring Me In
I’ve spent my career inside higher education and edtech, not adjacent to it.
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Because I sit at the intersection of:
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Higher-ed decision-making
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Edtech product positioning
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Content strategy and execution
Clients value having someone who can think strategically, write clearly, and move quickly, without needing hand-holding or long ramp-up periods.
Real Results from Real Edtech Teams
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Campaigns that directly supported new contract wins
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Consistent 25–33%+ open rates across edtech email programs
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LinkedIn programs delivering 8–12% engagement rates
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Content that supported product adoption and partner success